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Singin' the Market Research Blues

Posted by Deborah Henken

Good data is hard to find. It's so easy to get the other kind! If you feel like singin' the blues whenever you try to find reliable business information, you're not alone. A lot of other marketers are singing the same tune.

Discover the Basics of a Unique Selling Proposition

Posted by L A Parmley

Having a USP helps make you look like you are on the customer's side and not just out to prey on unsuspecting passer bys. Instead of raving how you're number 1 (like everyone else), you can appeal to their benefits.

So You Want to Start a Business - The Importance of Effective Marketing

Posted by Carlos Cabezas

I would recommend you have a good foundation of marketing knowledge before you begin your business. Reading a copy of Guerilla Marketing for the 90’s will give you the proper foundation you need to plan your marketing strategy effectively. You don’t need the newest edition. Buy it if you want, but you will pay several times the price. Good entrepreneurs get the most for their money and the important concepts talked about in the book have not changed much since the 90’s.

A Writing Space of Your Own

Posted by Barbara Williams

When we talk about creating a writing space, we're really talking about two kinds-a physical space...

Pop-ups Versus Banner Ads: Which Is Better For Increased Website Traffic?

Posted by Anton Cheranev

Everyone who uses the web knows that advertising is a huge part of the entire experience. The internet...

How To Use Aggressive Marketing For Higher Profits

Posted by Dave Origano

A few weeks ago I have discovered a whole new breed of marketing mindsets and superior techniques. The power that this form of marketing has is amazing. People can go from ‘zero to hero’ in just a few days. Thousands of dollars, pure profits, aren’t rare when you start using this new marketing technique.

Add Internet Marketing To Your Marketing Mix

Posted by Michael Fleischner

The importance of internet marketing is continuing to expand. Surveys of all kinds show a major shift...

Marketing "Special Treatment"

Posted by Daniel Wadleigh

Experience has shown that efforts that deliver a sense of significance, of being "special," of just mattering to somebody elicit a response that motivates people to act. A false representation of "special" status can backfire, violently. However, "specials" for the general customer base, doctors, veterans, working moms, etc. are one method of developing vertical "niche" markets.

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